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80/20 Content Marketing

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About Course

This course introduces the 80/20 Content Marketing Strategy, a practical framework that helps online businesses grow their audience, build trust, and generate consistent sales through social media.

Many entrepreneurs focus too much on selling, which often reduces engagement and customer trust. In this course, you will learn how to balance 80% value-driven content and 20% promotional content to attract, engage, and convert your audience effectively.

The course explains how to understand your customer persona, build personal branding, and create different types of engaging content such as tips, industry updates, memes, polls, customer stories, and promotional posts. You will also learn how to plan your content using a content calendar and track performance using essential marketing tools.

By applying the 80/20 strategy correctly, you can build a loyal audience, strengthen your brand credibility, and increase sales through smart and strategic content marketing.

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What Will You Learn?

  • By the end of this course, students will be able to:
  • Understand the 80/20 rule in content marketing and how it applies to online businesses
  • Identify and analyze the right customer persona for their business
  • Build personal branding to create trust with their audience
  • Plan and create 80% informational content that educates and engages customers
  • Design 20% promotional content that drives conversions and sales
  • Create engaging content such as tips, industry insights, memes, polls, and case studies
  • Use customer feedback and reviews to improve products and build credibility
  • Apply sales strategies such as flash offers, urgency marketing, and promotional campaigns
  • Use Facebook Live, Reels, and other social media formats to increase engagement and sales
  • Build and manage a weekly content calendar for consistent posting
  • Use essential marketing and analytics tools to track performance and improve results

Course Content

80/20 Content marketing part 01

Part 02

Part 03

Part 04

Part 05

Part 06

Part 07

Part 08

Part 09

Part 10

Part 11

Part 12

Part 13

Part 14

Part 15

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